What’s Next After Installing WordPress?

What’s Next After Installing WordPress?

Your WordPress installation comes with a few dummy content and some pre-installed plugins. You need to delete most of this stuff. Let’s begin with the dummy content.

1.    Delete the dummy content

There are 3 dummy content that comes pre-published on your WordPress site. There’s a dummy page, a dummy post, and a dummy comment.

To delete the dummy page, navigate to the Pages section. You’ll see a single page there with the title ‘Sample Page.’ Hover your mouse over the title so the editing options will appear. Click on Trash to delete the dummy page.

To delete the dummy post, navigate to the Posts section. You will see a post with the title ‘Hello world!’ Hover your mouse over the title and delete the post.

To delete the dummy comment, go to the Comments section. You will see an approved comment from ‘A WordPress Commenter.’ Again, hover your mouse over the comment so the Trash button will appear. Click on Trash to delete the comment.

2.    Set up your WordPress site’s title and tagline

For branding purposes, it’s best to use your brand name as your site title. It will help make your brand more recognizable to your audience.

The tagline can be your brand’s motto. If you’ve got a motto already, then use that. If not, then come up with one as soon as possible. Just make sure it describes what your site is about.

For instance, if you’re a roofing company, then your site title can be something like ‘Johnny’s Roofing Services’ and your tagline can be ‘The best roofing company in South Los Angeles.’

Think about what’s relevant to your business and use that to come up with the perfect site title and tagline for your new WordPress website.

The site title and tagline appear on your visitor’s web browser when they land on your website. If you forget to change it, people will see the default WordPress site title (ss_site_title) and tagline (Just another WordPress site) which will make you look unprofessional.

Take a look at this screenshot. You can clearly see the site title and the tagline. 

To edit this information, go to Settings > General and type in the new details. Now, look what happens when I change the site title and tagline to something else:

3.    Change your WordPress Permalinks

Permalinks are the hyperlinks that appear on your web browser. By default, WordPress uses the Day and Name permalink option as you can see in the screenshot below. To access this page, simply go to Settings > Permalinks.

Many WordPress website owners use the default format. However, if your content is more the evergreen type, people don’t necessarily need to know when your content was published, right?

For example, if you’ve got a website on training dogs, and you know that what you publish today will still be relevant next year or even 10 years later, then people don’t need to know the date it was published.

More often than not, people prefer to see fresh content. If they see your post is a few years old, they may not bother reading your content, no matter how awesome and valuable it is.

With that said, for evergreen types of content, there’s really no need to include the date in your permalinks. This is why it’s highly recommended you update your Permalink settings from ‘Day and name’ to ‘Post name.’  

There are a couple of advantages as well when you use Post name as permalinks:

  1. Your website visitors will know what your page or post is about.
  2. It’s good for your website’s SEO.
  3. It’s a great way to keep your content organized.

WordPress gives you a number of choices for your permalinks. In the end, you will have to decide what works best for your website and the type of content you publish.

4.    Uninstall unnecessary plugins

Your WordPress install probably came with a few pre-installed plugins. In our demo WordPress installation using Bluehost’s 1-click install option, a number of plugins were already present in the Plugins section as you can see below:

As much as possible, you want to use only the most essential plugins on your website. If you’ve got too many plugins running, you risk slowing down your website.

Some plugins could also conflict with other plugins, and cause problems on your site. Troubleshooting can be a headache especially if you’re a novice WordPress user.

For starters, you may want to delete the Hello Dolly plugin. It’s unnecessary and doesn’t really do anything for your website.

We’ll be covering website enhancing plugins in a later lesson so we’re not going to go into too much detail about plugins here.

5.    Set your time zone

Setting your time zone is important because this is what your system will base on when you schedule posts to be published, or schedule a backup.

By default, the WordPress time zone is UTC+0. To change it to your local time zone, go to Settings > General. Scroll down a bit and you’ll see the Time zone settings. 

 

August 24, 2018