Social Media Marketing Mistakes

Being Irregular

Online, being predictable is sometimes a good thing. When your audience knows that you regularly post a new recipe video on YouTube every Tuesday at noon, guess when they will be looking for you? The same is true no matter what market you are in, what social media network you are posting content on, and whether you are simply trying to share information or achieve some business goal.

There are several benefits for posting content on a regular and predictable schedule.

First off, the people that love your work know when to expect interaction. This significantly drives up shares, likes, comments and other forms of engagement. Additionally, if you post live content, which is becoming extremely popular these days, your audience will reach out to you and tell you what the best time is for them. This means you enjoy a “shooting fish in a barrel” scenario where you are delivering content to a captive audience that can’t wait to hear what you have to say next.

Going Too Long

Social media is so named because people are hanging out on these websites to socialize. They don’t want to get caught up in lengthy conversations most of the time. When they do, they will hit you in your inbox or private message you. Remember that, unfortunately, your message is going to be on a person’s newsfeed for only a short amount of time. This means it doesn’t pay to waste a bunch of time and effort creating long pieces of content to share on social media websites.

People scroll on Twitter and Facebook. They are looking for memorable and engaging content that draws their attention and blasts out a short message. This means not only should your individual pieces of social media content be short rather than long, but it also means if you post too frequently you will become invisible. Keep your messages on social media short, make sure your headlines grab attention and hold it, and include a call to action, which is our next social media marketing mistake to avoid.

Don’t Forget to Include a Call to Action

This is a little tricky, because people spend time on social media networks to socialize. This means if you don’t include a call to action in every one of your Facebook updates, you are to be forgiven. Just don’t forget to include some directives in most of your social media communications. You can’t build your email list or sell your course without making a concerted effort to do so.

Add a reward or some other incentive to your CTA to get your social media followers to do what you want them to do. This drives up your conversion rate, and establishes a sense of trust with your audience.

Trying to Establish a Presence on Every Social Media Network

Facebook, Twitter, Instagram and LinkedIn are just a few of the dozens and dozens of worthwhile social media sites. This means if you try to establish and maintain an ongoing presence on all of the sites available, you simply couldn’t do it. You need to experiment with multiple sites until you find one or two that reward your efforts. 

My advice is to start with the social platforms that you’re already using in your personal life.  You’ll be familiar with how they work already – so there won’t be as steep of a learning curve.  My motto: if possible, make it as easy on yourself as possible!

August 18, 2018