Social Media as an SEO Tool
You probably don’t need to be told that Facebook, Twitter and Pinterest are what are known as social media sites. People hang out there to socialize. They don’t go there to be sold something. Social media networks are where people go to let their hair down, and in general, they have less than professional attitudes and expectations.
Social media is important for your blogging success, especially as an SEO tool. One of the most important pieces of the Google algorithm when they consider where they are going to rank your website for certain words and phrases is authority. If you take two identical websites, and one has an active social media following of 2,000 people, and the other one only has 200 people reading that site’s content, take a wild guess as to which one Google is going to favor in the search engine rankings because of a higher authority score.
Get active on your social media networks. Don’t try to sell. Simply inform and have fun. See what people are talking about and how they are behaving, and act in the same way. For every 3 or 4 posts or updates that are informational, fun and contain no links back to your blog, post an article or blog update to your social media accounts with a link back to your content.