Intro: Blogging Doesn’t Have to Be Hard
Blogging doesn’t have to be hard. It does have to be planned. If you want to be a successful blogger, you need to do certain things that keep the search engines happy. When you take action in your business according to particular methods and systems, you effectively tell the Internet what your business is about.
The search engines will then send you traffic (web surfers) that they think will benefit from what you offer. This is what makes optimizing for the search engines so important. If you don’t do your job correctly, you get traffic that doesn’t really care about what you have to say. Done properly, you get plenty of free and targeted traffic, the exact people that you are looking for.
This means that when you do SEO correctly, the people that end up on your blog are happy. You are happy. The search engines are happy because they sent web surfers to a blog that is related to exactly what those surfers were searching for. So in this way, you could look at search engine optimization as an online dating service – when everything goes right, you and your blog visitors are a match made in heaven.
In this guide on SEO for beginners, you’ll get started by understanding exactly what search engine optimization is. You will find out that there are different types of SEO, why you should use SEO to build your blog, and some simple web design tricks and tools to make your job easier.
Then we will take a simple look at specific ways to create SEO-friendly content, some myths you need to know about search engine optimization, and ways you can track whether your efforts are paying off or not. You will learn the importance of social media in an SEO campaign, and you will discover a couple of “old school” SEO tactics that don’t work anymore, and could get your site sandboxed or otherwise penalized by Google. Let’s get started by defining search engine optimization.