Day 8: Tweak Your Email Opt-In Page

The squeeze page you use to build your email list should be simple and straightforward. List-building best practices show you should ask for the minimal amount of information possible. If you can get by with just asking for an email address, that is what you want to do. Don’t have a lot of imagery or distractions on this page.

Give someone only two choices, either to join your email list or leave the page.

There should be no other content on this page other than the offer of a free piece of content or some other type of opt-in bribe in return for joining your list. Everything else is a distraction. You are not trying to win a beauty contest here. A simple, straightforward, to the point opt-in box that asks for a minimal amount of information is almost always going to be your highest converting squeeze page.


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