There is an endless variety of traffic sources you can choose from. Some marketers get quite creative in finding new sources of traffic. In this module, you’re going to learn the most common traffic strategies. These are the most common because they consistently produce the best results. They make use of popular sources, like Facebook and YouTube.
However, don’t stop with the traffic sources covered in this course. You may find a certain place where your target market hangs out online which can serve as a less-known but just as effective source of traffic.
The traffic sources introduced here will be explained in more detail in the following modules and you’ll learn a few tips and tricks for using each.
Social Media sites like Facebook, Twitter and LinkedIn are goldmines for traffic. These websites are among the most popular on the internet today. People are increasingly using social media for nearly everything they do every day, from keeping in touch with friends and reading the news, to finding blogs to read and products to buy.
There is a great deal of variety in social media sites, but the basics are the same. You create a profile and then connect with other users. Through the site, you share content and read content shared by others. Each social media site also has its own unique features that you can use to engage with other users.
Guest blogging involves writing a blog post on someone else’s blog. It gives you exposure to that blogger’s audience, many of whom will read your post and find it interesting enough to come over to your blog and check it out.
Online Forums & Facebook Groups
Online forums are sites where people create profiles and discuss common interests with other users. All online forums are centered around common interests and there are forums for nearly any topic you can imagine. There are forums for types of businesses and industries, spiritual pursuits, musical genres, hobbies, sports, areas of science, foreign languages, video games, and so on.
Facebook groups are another place to market your blog. Getting involved in Facebook groups based around your topic and being helpful is a great way to connect with your target audience and find out what their needs are AND also get exposure for your blog. Just be sure you have a link to your blog’s Facebook page in your personal profile so people can see where to find you!
One source of traffic that we’ll cover here is blog commenting. This refers to reading other blogs and leaving a comment. Based on your comment, other readers will want to come to your blog and see what you have to offer.
You can create a feed so that whenever you update your blog, an email goes out to all of your subscribers. This way, you can draw traffic to your site without having to do it manually each time. The email is automatic.
SEO, or search engine optimization, refers to things you can do on your website to improve its ranking in the search engine results pages. The main way this is done is through the use of keywords in your blog content.
Which sources are right for you depends largely on where your potential readers are already hanging out online. If they’re social media users, Facebook and Twitter are good sources. If they’re business professionals, you might try the social media site LinkedIn. If there’s an online forum closely related to your blog, this is an excellent source.
By the end of the course, you’ll have selected a handful to try. You’ll also know how to measure the results of these efforts in order to decide which to focus on.
- If you don’t already have one, put together a clear picture of who your target reader is.
- Based on the goal of your blog, describe your key readers, where you can find them online, and what you want them to do when they get to your blog.
- List the main traffic methods you are using with your blog now and which ones you would like to implement from the ones listed in the module.