Day 7: Be Confident in Your Blogging Business and Always Ask for the Sale

Let’s state the obvious: when you’re building a profitable blog, you want to earn money. Yes, you want to help others as well, but you want to make a profit with your blogging business, am I right? In order to make a profit, you need to sell your products and services and promote your affiliate products. But is it enough to just create products and wait for people to make a purchase? Not at all. I like to call that “wishful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to either to your own products and services or those of others with affiliate links, and then asking for the sale.

Find Your Confidence

It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes. What you offer through your blog won’t appeal to everyone; or it might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your blogging business idea is awful; it simply means you haven’t found the right people yet.

If you have put careful thought into what you want to offer your target audience and you have created products and/or services to meet those needs (or found affiliate products to recommend), be confident in telling people who you serve and how you do so.

  • Create introductory posts on Facebook – on your personal profile and business page – and give a short summary of who you are and what you do.
  • Spell out exactly who you’re seeking as your target market; think of those web pages you’ve seen with the specific title, “Who Should Work With Me.”
  • Create a Facebook Live series where you answer frequently asked questions as they relate specifically to your business.
  • Find a podcast or other interview opportunity where you can share your expertise with a larger/different audience. Interview scenarios often put people at ease because you’re having a simple conversation.

When the Time is Right, Ask for the Sale

Your readers will purchase from you when they know, like, and trust you, so coming on strong with heavy sales talk or pestering them like a used car salesperson will chase those promising customers away.

How can you gently ask fora  sale? Here are some thoughts:

  • Include Calls-to-Action everywhere: at the end of every blog post; in your social media posts; within your eBook and other products. Invite your prospects to take the next logical step with you.
  • In your email marketing: don’t be afraid to tell your readers about new offers. Never assume someone knows what you’re up to; be proactive and proud of your accomplishments and shout it from the rooftops.
  • At the end of your one-on-one consultations: always ask if they are ready for the next step (i.e.: to make a purchase) or if you can follow up with them after a specific timeframe if they need time to think. If someone is on the fence, now is when you nurture this relationship so they remember YOU when they are finally ready to make a purchase.

At the end of the day, if you listen to what your audience needs, there’s no harm in making the offer and asking for the sale. If they say no, move on while nurturing the relationship.

Today’s Task

Choose one product or service that you offer – OR one affiliate product that you recommend – and make a list of a Facebook posts that could help you start a conversation about that product or service with your audience.  Try asking questions for your followers to answer that address a pain point that product or service could help solve.

November 30, 2018