Day #5: Start Building Your List
You absolutely, positively must be building a list. Whenever you need some free traffic to your site, to introduce a new offer, unveil a new blog post or for any other reason, you simply send an email to your list.
Even with small lists, this is laser-targeted traffic whenever you need it. When someone joins your list in return for an opt-in bribe or freebie, they are interested in what you have to say. They voluntarily joined your list. This means they want to hear from you. Email your list regularly and you keep your followers engaged, while also creating free, on-demand traffic and sales whenever you send out an email.
There are 3 components to building your list. They are some type of opt-in freebie, a squeeze page to collect email addresses, and an autoresponder sequence.
Lists of resources work well here. A short PDF that answers one big problem your audience has is another winner. Compile a short report, list of helpful resources, e-book or some other freebie, save it in PDF format, and you are ready to go. Don’t wait days, weeks or even months figuring this out. Make something that is easily digestible, short, and provides a quick win for your audience.
A squeeze page is so-called because it is intended to “squeeze” the email address from a prospect, in return for your opt-in bribe or free report. Don’t ask for much information here. Studies continue to show year after year that simply asking for an email address provides the highest conversion rate for squeeze pages.
Your squeeze page only offers 2 choices. Someone either signs up on your list to get a free report, or they leave the page. You want minimal distractions on this page, and be sure to make it as simple and straightforward as possible. If you don’t know how to create a squeeze page, also called a landing page, Lead Pages is the industry standard.
There are also free squeeze page widgets and plug-ins for popular website platforms like WordPress. All initial traffic should be driven to your squeeze page. Every page of your website or blog should have an opt-in box that also offers your free report in exchange for someone signing up to your email list or newsletter.
An autoresponder sequence is a group of emails that is sent out automatically. You decide how frequently they go out, and you integrate your opt-in freebie and squeeze page with autoresponder services like Aweber or MailChimp. You create these emails one time, automate the delivery process, and free traffic and engagement are the rewards.
MailChimp is free for your first 500 subscribers. Whichever autoresponder service you choose, you need to write a minimum of 5 to 7 emails to begin your autoresponder sequence. Your first email should say “Thank You” and tell your list members exactly what to expect from you. The next few emails provide lots of value, ask your audience how you can help them, and send your subscribers back to your website to check out blog posts and resources.
At the end of this autoresponder sequence you can pitch a low-end offer. Just remember that no one likes to be beaten over the head continually with offers to purchase your products and services. Establish a relationship, provide a lot of value, and then somewhere near the end of this autoresponder sequence deliver a high-value offer that requires a minimal investment.
If you Don’t already have a list for your blog – sign up for an autoresponder today. Set up your account with Mailchimp or Aweber, create a list, create a sign-up form, and put that form in your blog’s sidebar. You want that option to get on your list there for all the new traffic you’re working so hard to get.
If you DO already have a list for your blog, make sure you also have the following:
- A great opt-in freebie/lead magnet to encourage readers to sign up to your list (this post is a great resource: Is Your Opt-In Offer Enticing Enough?)
- A welcome email series – Use this Welcome Series Checklist as a guide
- A squeeze page for your opt-in offer – then, start sharing this page wherever you can (social media, blog posts, guest posts, etc.)! Here’s how to set up a landing page on your blog for free.