Day 4: Maximize Your “About” Page
Break out that list of keywords and phrases you created yesterday. Add them to your” About” page. On many blogs and websites, this is one of the most visited pages. Look it over. Is it just a couple of hundred words of content? If it is, you have some work to do.
Cover briefly who you are and what you offer. Make sure you mention if you have a dog, what your favorite sports team is, and if you like fishing. This helps them connect with you.
Then spend the rest of this page talking about how you are going to help the people in your market. Although some of the About page is about you, most of it should be about your reader and how you can help them.
Just make sure you spend at least 1,200, 1,500 or 2,000 keyword-rich words getting your point across. When you’re done, link to this page from your social media accounts and send a shout out to your email list, to begin building inbound links that will help your search engine rankings.