Day #4: Content Marketing: The High Quality Approach to Traffic
Putting out high consistent quality content can work wonders for your traffic. For one, it builds you as an authority figure. People start to trust you more, which will have them linking to you and talking about you more. It’s also exactly what Google is looking for, which means you’ll quickly see big boosts in search traffic.
So how do you create high quality content that people and search engines love?
Start With an Interesting Title & Concept
Your title plays two crucial roles. First, it gets people on your blog to stop and read. But what many webmasters don’t realize is the role it plays in Google. Your title is what people see in search results – it’s the main piece of information they use to decide if they click on the link and come to your site. It’s your headline in the search engines.
If you’re writing about toddlers needing sleep, a title such as “my sleepy toddler” will not cut it. Instead, use something like “7 Tried & True Tips To Help Your Toddler Take Longer Naps” to grab the attention of both search engines and readers.
Make it Emotionally Engaging
People want to have an engaging experience when they’re reading content. Even if their primary goal is educational, it still helps to make your content engaging. Add in personal stories, interesting anecdotes or a dash of personality to help keep people engaged.
Explain Concepts in Easy to Understand Language
Avoid using jargons. Use simple language that an 8th grader could understand, even if you’re describing a complex topic. Make sure your readers walk away with several “aha” nuggets of knowledge.
Build Out Evergreen Content
Evergreen content refers to content that isn’t seasonal. Instead, it addresses questions and needs that people will have for months and years to come. Use tools like online forums, blog comments and the Google Keyword Tool to find questions that people ask regularly. Address those questions.
Quality Over Quantity
The first and most important factor of your blog’s success will be the quality of your content. Quantity – how many blog posts you publish – is secondary to the depth of the information you share.
Publish at least one in-depth, information packed article every month. Naturally, the more often you can publish these types of articles, the better. But don’t sacrifice quality for quantity.
Web statistics show that users tend to stay on pages with images far longer than plain text pages. Add screenshots and illustrations to demonstrate the concepts you’re talking about. Add photographs of real life events. Or use stock photos to add some pizazz to your content.
Look at the time you have to spend on your blog and realistically decide to consistently publish a blog post on a certain day each week – or each month, if that’s what your schedule allows. Consistently publishing quality content – as often as possible – is the BEST way to grow your blog. But, you don’t want to burn yourself out – so start with what you KNOW you can manage, even if it’s just one really good solid post each month. You can always add on and build more posts into your schedule as you go.
Today’s assignment is a bit more in-depth than most of our daily assignments. BUT, it’s so important! Even if you can’t fully complete the assignment today, at least START it – and then plan to spend a few minutes each day until you have a post that’s ready to publish.
Another tip – Do NOT wait until you feel that your post is absolutely 100% perfect! If you’re anything like me, having perfectionism hold you back is a real thing. My motto is – done and published is better than perfect. You can ALWAYS go back in and make tweaks to your blog posts later! The key here is to actually make forward progress and start adding quality content to your blog!
Now, enough rambling… on to today’s task:
Write a new piece of in-depth content. Spend some time making sure you have both an interesting idea to share, as well as an attention catching title. Ensure it is emotionally engaging and any concepts you describe are easy to understand. Include a picture, screenshot or stock photo when adding it to your website.
Plan a minimum of 2 more pieces to be written throughout the next 30-45 days. Decide on a posting schedule for your blog – and write that schedule on your calendar. Make a commitment to stick to it!