Day 23: Grow Your List Faster With Special Lead Magnets for Blog Posts
Today I want to share something with you that I would consider a bit more of an advanced list building technique. The good news is, it’s actually fairly easy to implement, but it is a little extra work. I promise that it’s well worth the effort.
The idea is to have a series of blog posts on a related theme, all ending in a CTA (call to action) that invites readers to join your list. To entice them to subscribe, you offer them a short report as a lead magnet.
You create a short report, add your branding and website information, and edit it as you see fit and covert it to a pdf (I love using Zamzar.com to convert Word doc files to pdf). Next you set up the list part in your autoresponder service. Depending on what makes more sense for your site and your niche, you can either set up a new list, while also subscribing these readers to your main list, or you can just set up a new opt-in form, along with some tagging to make sure these new subscribers get the lead magnet delivered to them in the welcome email.
Next, you start publishing blog content related to your short report and craft a CTA at the end of each post that invites readers to subscribe to your list and get the short report as a thank you.
Not only is this great way to grow your list in general, but you also have a very targeted list of subscribers who you know are interested in the topic of your short report. This then allows you to interact with this subset of your list on the topic, send them more content and of course, product offers as well.
You can then rinse and repeat this technique with other short report topics. This works for any niche.