Day 21: 21 Facebook Live Tips (Part Two)
- Use a Visual Topic Prompt
Tired of breaking off to quickly let people know what your Live video is about whenever they drop in, late? Have a bulletin board, chalkboard or white board behind you—or even a tent card sign on your desk—with “Today’s Topic:________”. (Fill in the blank, of course!)
You’ll retain more drop-ins, and get a more instant, enthusiastic response.
- Watch Out for Reverse Imaging
Be aware that having text appear in your Facebook Live broadcast works best if you’re broadcasting from a desktop: When you broadcast using a smartphone (especially some Android models) your audience may see mirror-imaging of your text.
(Try turning your phone around and using the rear camera, to solve this issue.)
- Consider Using Facebook Reactions
People can select the six basic reaction emoticons during Live broadcasts, so encourage them to do so and they will appear, live, during your broadcast. Those used to Periscope applause icons will really enjoy this feature.
- Turn it into an Event
To get more viewers to a Facebook Live video, turn it into a Facebook Event and invite people.
- Use Facebook Live for Your Regular Weekly Q&A Session
Setting a regular, recurring time for a regular, recurring feature can be a real trust-and-community building strategy. It this gets people not only into the habit of turning up to gain access—in real-time—to your ear, but also gets them looking forward to it … as well as ‘saving’ their questions specifically for YOU.
- Keep the Discussion Going Afterwards
Remember that most of your fans may only catch your Facebook Live post after it’s recorded and in your Group or Page feed. Unless you invite them specifically to leave comments after the broadcast, they will regard your Live feed as ‘dead’—so thank people for attending and encourage everyone to leave more feedback.
- Turn on Airplane Mode
If you’re actively using your mobile for broadcasting, turn it to Airplane Mode, in order to stop calls from interrupting the Facebook Live session.
- Check Your Upload Speed
If you are streaming via a desktop service such as OBS Studio, make sure you have adequate upload speed. You can do this easily online, no matter who your internet provider is, by visiting Fast.com.
10 Mbps is considered acceptable. Any lower than that, and you might want to speak to your Internet Service Provider.
- Make it Participatory
Boost your engagement by talking to or asking questions of specific Live viewers (you’ll be able to see who’s viewing while you’re broadcasting). Encourage your audience to comment as you’re talking.
- Ask Them to Subscribe While You Are Broadcasting Live
Use calls to action within your actual live videos as well as for the recordings. Remind them to tap their smartphones and subscribe.
- Be Careful of Copyrights
Many people play background music (‘underscoring’) when presenting Facebook Live videos. If that’s you, make sure you use only music you have the right to play. Facebook does detect unauthorized use of copyrighted music and will ban you from Facebook Live.
Use a service that provides professional-quality, royalty-free, original music such as the variety of mood music you’ll find at Mike Stewart’s TwoBuckThemes.
- Check Your Facebook Insights
Get in the habit of checking your Facebook Insights to see how your Live broadcasts perform. Particularly check your “Video Views” tab and “Peak Live Viewers”. (The latter will report on people who stayed to watch your Live broadcast ten seconds or more.)
Record your Facebook Live. It doesn’t NOT need to be perfect – and if it’s terrible, just take it down after you’re done. BUT, today’s the day to actually record that Facebook Live for your blog! The first time is always the hardest – so we want to get that first time out of the way.