Day 20: Optimize Your Blog Post Keywords for the Search Engines

Way back on day 3 you identified keywords and phrases that are important to your target audience, and that also relate to the topics, products and services that are important to your business. These are the words and phrases you want to be found for. You must ensure to include this information in your blog posts.


Don’t go crazy. Google and the other search engines hate “keyword stuffing”. You can’t simply cram a single keyword into a blog post 100 times and expect to see a rise in the rankings. One way to optimize your blog posts for the search engines is to include a specific keyword phrase a few times, and then surround it in a blog post with other related terms.


Look at your analytics from earlier in the challenge. Take one of your posts that is it not performing very well. Add a target keyword that you found in other blog posts which draw a lot of traffic. Put that keyword in the title of your poor performing post, add it a few times in the content, and then include related words and phrases.


Be sure to include 2 or 3 long tail keywords on every page of your site. In other words, instead of sprinkling the phrase “dog training” throughout your content, add phrases like “training your dog to sit”, “how to potty-train your dog” and “how to get your puppy to stop biting”. Long tail keywords identify phrases and topics people search for, and they help the search engines know exactly what your content is about.

August 17, 2018