Day 20: 21 Facebook Live Tips (Part One)
The results you get with any content strategy will always be increased if you keep your eyes and ears open for new and fresh ways to utilize your content. Make the most of your Facebook Live videos by taking note of these twenty-one proven strategies and ideas.
- Practice Privately
Yes, the purpose of Facebook Live videos is to, well, go live … but if you are timid about it, do a few practice sessions that no one will see.
Simply set your “Who Should See This?” privacy setting to “Me Only”. (You can do this from your desktop and it will apply the setting to your mobile app as well.)
Just remember to re-set your privacy setting, once you’ve finished your practice session!
- Create a Pre-Recording Routine
If you know you are going to do a Facebook Live broadcast, set up and follow steps in a pre-production routine so that your broadcasts are as distraction-free and professional as possible while still feeling one-hundred-percent spontaneous.
- Have a glass of water at hand
- Shut doors and windows
- Turn off ambient noise sources such as fans
- Put the dog out
- Have the children babysat or entertained
- Unplug the phone and turn off your mobile
- Check your mic and light sources
- Set any prompts you need in place
It can feel hard to be ‘natural’ at first. A great pro tip is to deliberately smile (and keep smiling) for a few seconds before you start to broadcast. Smiling relaxes your face muscles and pre-conditions you to a positive frame of mind.
- Create a Re-purposing Routine
Don’t just re-purpose your Facebook Live posts randomly: Create a routine that virtually automates the process:
- Save your video to Dropbox or other project management software like Basecamp
- Have your freelancers or VA re-process the recordings by stripping out audio, transcribing them, turning them into blog posts or podcast episodes and giving them titles and descriptions
- Check Your Signal
Always make sure you are in the best spot with the strongest broadcast signal—especially when planning to broadcast outdoors.
- Mine Your Facebook Live Videos
Get into the habit of re-watching your Facebook Live recordings for nuggets you can turn into image quotes or Tweets.
- Make ‘Bloopers’ Videos
Liberate yourself from fear of making mistakes while live and compile your funniest or most embarrassing moments into a ‘Blooper’ reel. Upload to YouTube!
- Stop the ‘Shakes’
One of the most detrimental practices is holding your smartphone yourself while attempting to film. Get a desktop mount or stabilizing stick for your smartphone and record as hands-free as possible.
This eliminates errors such as dropping the phone, accidentally brushing the speaker with your hand and creating noise distortion and uneven acoustics.
- Select the Best Thumbnail
No, you don’t have to be stuck with that shot of you with your eyes half-closed and your mouth half-open in your recording thumbnail. Change it by clicking on the time/date stamp, selecting “Option” and then selecting “Edit Your Video”.
You can also edit your description here too.
Decide on a topic for your Facebook live. It doesn’t have to be long but it does need to be something you can do for Facebook live. Because… tomorrow’s task is to actually do it scared and DO a Facebook live for your blog. Need inspiration for what to talk about? Check out 20 Creative Ideas For Facebook Lives