Day 19: Write a Really Great Blog Post
There used to be an unwritten rule that you should be writing 1 blog post per week. Some people even cranked out 2 or 4 or 5 posts each week. That worked very successfully back in the day, when Google only looked for keywords. Now the algorithm that is Big G is smarter than that. You have to have really great content that goes in-depth, is more than 1,200 or 1,500 words long, and uncovers problem-solving information that people would pay for.
This means that if you only publish 1 high quality blog post each 21 to 30 days you will likely see better performance than if you are pumping out 3 or 4 low-quality, short blog posts each month. This once-every-3-weeks blog post production schedule also gives you plenty of time to uncover what you are going to write about. On day 7 of this challenge you brainstormed great blog post ideas, and now you are going to write an epic post about one of them.