Day #19: 10 Ideas For Monetizing Your List
Most marketers create an email list with the long-term goal of profiting directly through the offers they make to their list. There are a number of ways to monetize your list with your promotional messages.
- Your Products
If you have products to sell, you can do so directly through your list. Occasionally make an offer or tell your subscribers about a new product or service you’re offering.
- Affiliate Products
If you don’t make your own products, you can market affiliate products to your list. Find products and services your subscribers would like and tell them about the products. To further entice customers, offer a special bonus for clicking through your link.
Try out products related to your list and review them for your subscribers. This is a clever way to promote affiliate products. Subscribers can read your review and then click to buy the product.
- Discounts and Coupons
Offer discounts on products or services. Make sure these are exclusive discounts that are only available to your subscribers, like a loyalty program. You can also offer coupons to your list. Many people see coupons as equivalent to money, especially if the coupon is on a product they already use or were already planning to buy.
- Upgrade Offers
Give your subscribers a chance to upgrade a product or service they’ve already purchased from you such as a membership or software program.
- JV Partner Coupons
Offer coupons and discounts on the products of your JV partners. Many marketers work out JV deals where each party cross-promotes and profits from each other’s list.
- Membership Offers
Offer membership to a site that is either only available to your list or available at a deep discount.
- Consulting and Coaching
Offer consulting, coaching, or training via webinars that are only available to your subscribers. If your program is available to others, offer your subscribers a discount or free session.
Sell a small part of the space in your email messages to advertisers or sponsors. This is an easy way to make money directly as long as you have a large, responsive list. However, you should be careful because some subscribers may be turned off when they see outside advertising.
- Solo Ads
Let an advertiser pay you for an entire message. This method usually results in great profits for you, but like other advertising methods, it could turn off your subscribers.
Don’t forget to keep sending freebies to your list as well. This keeps them tuned in and helps them see you as a generous, helpful authority.
The list you build from your initial squeeze page is the entrance to your sales funnel. It’s actually a list of prospects. Once a prospect takes you up on an offer and makes a purchase, you should automatically move them to a buyer’s list. The buyer’s list includes qualified prospects that have actually purchased from you and are therefore more likely to do so again.
Depending on your autoresponder service, you can usually do this through some automation rules. For example, you can set up a new list just for customers. Then set up an automation rule that unsubscribes people from the prospects list when they become subscribed to a customer.
- Select at least 3 methods you will use for getting income from your list
- Go back to your Email Content Plan and identify where you’ll use these methods in your email follow-ups
- Revise your Email Content Plan if necessary to make sure that your ‘monetization’ is consistent with the topics of your emails.