Day #18: How To Make Money From A Small Email List
Can you really make money from a small email list? Do you need to have tens of thousands of subscribers to make a decent living online? The answers to those questions are yes and no respectively. People with relatively small lists of email subscribers make good money all the time.
It boils down to the relationship they have with their list.
Would you like some proof? For example, brand new list builder John R Meese bought a WordPress theme. The theme was a popular item sold by Michael Hyatt, but it was a little “clunky”. John started hitting the word press forums, helping people through the problems they were having with this particular theme.
He began to build a list, which he had never done before, offering his help for free. He eventually built a course that solves any and every question someone using that WordPress theme would have. On just 250 subscribers and 8 emails, John made $10,000 dollars in just 7 days.
Another list building newbie, Cathryn Lavery has always been involved with journaling and self-improvement topics. She built a small list of 2,000 subscribers, and created a KickStarter project so she could fund creation and distribution of the Self Journal: Your Daily Structure for Success. She turned that small list into $40,000 in just 4 days, alerting them about her KickStarter program. She went on to do $322,000 on the basis of that 2,000 subscriber email list in 90 days.
Internet marketer Jason Van Orden outsold other seasoned Internet marketing experts in a product launch affiliate competition with a list of 10,000. The other marketers he beat had lists of 90,000, 100,000 and more.
You don’t need a large list to make money, you just need to have a good relationship with that list.
Overdeliver, always giving more than the people on your list expect. Remember that these are human beings, and not just email addresses. Treat them accordingly. Ask them what they want. Then give it to them. Build a great relationship with the people on your list and a small list can do surprisingly well.
Only sell or promote every 3 or 4 emails. Deliver quality content, and sales will take care of themselves. Develop a set email schedule and stick to it. People love order, and get used to a regular, consistent delivery schedule. Your list subscribers can feel abandoned if you don’t reach out regularly, and that is no way to drive engagement.
Look at your email schedule for the next three months. You should be emailing your least at least every other week. Plan to sell an affiliate product or your own product if you have one in every 4th email. You’ll provide super helpful info for 3 emails and then in the 4th, you will sell a product or service.
A lot of bloggers feel bad about sending a sales email – don’t! If you’re providing helpful information to your list in the other 3 emails, they’ll grow to trust you and will be open to hearing your recommendations! Be sure that the products you’re selling and recommending are relevant and helpful to your niche and they’ll thank you for giving them the tools that they need to meet their needs. Don’t think of the email as selling something but as recommending something that is helpful to your readers.