Day #15: Create An Email Schedule – And Stick To It!
Email is the way that you are able to stay in touch with your list. As your email list grows, you’ll actually find that it is a large traffic source for your blog. By far, my highest traffic days for my blog are the days that I send out an email about content on my blog.
To make the most of that connection that you’re building with your readers – and to make sure you keep your blog and your content fresh in their minds – you want to be emailing them regularly.
When I tell bloggers to email their list regularly, I get the question: what day should I email?
It’s going to take a bit of trial and error to see which days of the week work best for your blog’s open and click through rates. BUT, I don’t want you to get hung up on this too much! I’ve seen blogs who do really well emailing on Saturdays (which most sources will tell you is one of the worst days to email). Other blogs don’t do as well emailing on Tuesdays (one of the best days to email according to most sources). I would recommend trying one day for a month or two and then, if you’re not happy with the open rates, switch to another day for a couple of months.
Don’t switch around too quickly, though – be sure to give yourself time to collect relevant stats.
Remember – more important than the day that you email is that you actually email!
For the next 3 months, I would like you to commit to emailing your blog either once a week or once every other week, depending on your schedule. Email them about your new blog content as it goes live (remember, this gives a big boost to your blog traffic, too!). Email them a helpful tip or two. Your emails don’t have to be long – they just need to be useful and helpful to your readers.