Learning about all the various social media platforms can be overwhelming. You probably wonder how you’ll ever find the time to deal with them all. But, the thing is, you shouldn’t deal with them all, at least not until you can afford to outsource more. Instead, focus on the platforms your audience prefers.
The best way to figure it out is to ask yourself a few questions.
- What are my objectives? – Do you want to spread brand awareness, share interesting content, engage with people through live video, or something else? Knowing the goal can get you just a little closer to understanding which social media platform you should use.
- Who is your target audience? – This is the first thing to determine before you even create a product or one bit of content to share, therefore, if you’re choosing social platforms you should already know the answer to this.
- What social media platform is your target audience using? – When you know your audience, you’ll also know which social platforms they’re using, for what, and whether your content will work with them or not.
- Who are your competitors? – Might seem like a strange question but it’s imperative that you know who your competition is. You only need to know the top two or three competitors of yours so that you can find out how they’re doing things and fill in the gaps.
- What social media platform are your competitors using? – Sign up for your competition’s newsletters, follow them on every platform they’re on. Which platform gets the most engagement? That’s the one you want to choose.
- What type of content are you creating? —This is an important factor. If you’re creating visual content it can go almost anywhere today, but if you’re creating mostly text-based content such as blog posts, white papers, eBooks, and so forth then there is a chance that the more visual social media platforms won’t work as well for you.
- How much time do you have to devote to social media marketing? – This is the last question only because it’s one of the most important. If you only have an hour or two a week, you’re going to want to limit your social media platform usage to just one. You can go ahead and make profiles of the others so that you can grab your name and branding but for now focus on just the main one in terms of promoting.
Once you answer these questions and research the social media platforms you should be able to choose which one(s) that you want to focus on. When you choose, ensure that you’re putting your all into it. Create an amazing profile, share, engage, and be social.
Take the time to build relationships, and your efforts will pay off in big ways by sending more targeted traffic to your website and offerings than you probably thought possible. Social media marketing generates loads of traffic, but only if you keep in mind the point of social media which is to be social.
Do you know where your audience tends to be online? If you’re not sure, check your Google Analytics – which social platforms are your top referrers? Or, look at other blogs in your niche – where do they tend to get the most interaction from followers? Once you have a good idea of your top two platforms, plan to spend the majority of your social media time focused on building your following there.
BUT, it’s still a good idea to set up a profile/page at the other platforms as well. Today’s task is to make sure you have a basic profile set up at each of the largest social platforms.
Update Your Social Media Platform Profiles – Ensure that all your profiles are up to date and branding is consistent throughout all platforms. Don’t skim here because people will look at your profile and if it’s not up to date they’ll notice. You want them to look at your profile and be blown away by your awesomeness. Not sure if your profiles are awesome enough? Use this guide: 10 Elements of A Successful Social Media Profile