Day #1: Getting Started & Setting Goals
Welcome to the “21 Days To More Blog Traffic” daily challenge. This is an information packed and action taking course focused on increasing traffic to your blog. By the time you finish this course, you’ll not only know how to increase your traffic – you’ll have actually started taking steps and will likely already be seeing real results.
This guide will walk you through every important traffic source on the internet; from SEO to social media, from YouTube to paid ads. Some traffic sources work better for certain blog niches and topics. In fact, by the end of this series you’ll likely find just a handful of strategies that you’ll want to adopt.
How This Challenge Works
Every day for the next 21 days you will be given a challenge that will help you improve your incoming traffic.
At the end of this 21 day challenge, if you’ve completed all of your assignments, you will have:
- An interactive action plan chart with links to all the daily action steps.
- A growing volume of website traffic.
- The knowledge and ability to continue to drive more traffic and increase sales.
I encourage you to go at your own pace but do try to complete each challenge. Never sacrifice your family or personal life, no matter how much you want to grow your blogging business. A successful blog is nothing without those things.
Today, let’s talk a bit about the mindset you need in order to increase your traffic as well as how to choose the best strategy for you.
The Best Mindset to Approach Traffic Generation
The mindset that you approach traffic generation with is important. A lot of marketers tend to bounce between traffic strategies. For example, they might decide to shoot a few YouTube videos. Then try out Pinterest for a while. Perhaps they’ll dabble in Facebook ads. Then, when nothing works, they go looking for other strategies.
The truth is most traffic strategies take time to build up. For instance, as you start your blog, you shouldn’t expect to get much traffic at all for the first 3-6 months. If you’re starting Facebook ads, you shouldn’t expect your campaigns to be profitable for several weeks, as you test ads and keywords. So on and so forth.
Instead, try to pick just 1 to 3 strategies to focus on. Work on these strategies until you can genuinely determine whether or not they are working. If they aren’t, then consider moving on to other strategies. Consistency and execution is often more important than the strategy.
How to Choose the Best Strategy for You
Each day of this challenge, you’ll learn the ins and outs of different traffic strategies, as well as how to execute those strategies.
Generally, I recommend that bloggers start with the marketing methods that they are already familiar with. For example, if you’re already on Pinterest personally, then start there with marketing your blog. If you’re already on Facebook and in Facebook groups, start there. This can help make the learning curve to marketing your blog on those platforms easier – because you’re already familiar with the platform itself and how it works as a user!
What Goals Are You Setting?
You can measure your return on investment in a number of ways. However, ultimately the only way to really know if you’re getting a return on investment is to know what you want to measure, where you stand now, and where you want to go. Here’s an example…
Let’s say that your goal is to use social media to drive traffic to your website. How much traffic are you getting from social media now? How much do you want to increase it? What data plays a role in your increase in website traffic? These are the questions you have to think about and answer as you begin to measure social media return on investment. Other goals to consider include: reach, traffic, leads, customers and conversion rate.
Let’s make some goals for your blog’s traffic this month. Be specific.
Find out what your current traffic to your blog is – and then set a goal to increase that monthly number by 10% this month.