Day 1: Facebook Strategy Research + Prep
Step 1: Soul Tribe Research
In order to be truly strategic in our Facebook content plan, we need to identify two key populations: The people we want to attract to the page and to our blog, AND the people who are already active within your Facebook community.
We’ll start with the first group, which includes ideal clients and potential fans. We’ll use this information to tailor post content to their interests, desires, and needs.