Day 1: Facebook Strategy Research + Prep

Step 1: Soul Tribe Research

In order to be truly strategic in our Facebook content plan, we need to identify two key populations: The people we want to attract to the page and to our blog, AND the people who are already active within your Facebook community.

We’ll start with the first group, which includes ideal clients and potential fans. We’ll use this information to tailor post content to their interests, desires, and needs.

Today’s Task:

  1. Look at the insights you have on your current Facebook audience.  Click here for how to do that.
  2. Print and complete the Soul Tribe Research form to determine your ideal audience.
November 28, 2018