There is not a lot to say about action four. This is going to be the shortest lesson on earth:

Create!

If you still need some help with creating your opt-in offer, here are some great posts to reference:

• Is Your Opt-In Freebie Enticing Enough?
• 7 Opt-In Offers to Entice More Subscribers
• 9 Powerful Freebie Examples that will Grow Your List Like A Boss